The Office Exhibition has been an event that has promoted the future of the commercial industry. This year ‘Inspire Us’ created an opportunity for students from AUD (American University of Dubai ) to get one foot into the door of this lucrative field. Mariam Hassan and Nausheen Baig from AUD were declared the winning students of the 'Inspire Us' challenge, put forth by Frezza SpA in association with The Total Office.
Like every other contest this too had its rewards; Winners would get a chance to meet with Frezza’s in-house designers during an exclusive tour of their facility in Venice and also attend EIMU 2008 in Milan to experience design at its very best. Thirty students participated in the competition and their presentations were showcased at the exhibition. Through the three days the students consulted with Mr. Sergio Lion Managing Director of Frezza Spa. and Mr. Siddharth Peters, Managing Director of The Total Office, who made them conscious of a more practical approach of design and commercial issues leading them to achieve their goal.
The ‘Inspire Us’ exhibit, a collaboration of Frezza and The Total Office, gave full exposure to the creativity of the upcoming designers. An independent panel of judges from the industry help chose 8 finalists from the University of which two were awarded based on their remarkable interpretation of the brief. The winners, without a doubt, were entirely worthy of their reward. ‘Inspire Us’ proved to be one of the highlights of the exhibition.
Mariam Saleh showed remarkable improvement in the 3 days of the exhibition keeping in mind commercial, technical and design critiques given by the judges on the fist day of the exhibition. The end product reflected the tremendous effort put in by her.
One of the stars of the exhibition, Nausheen Baig applied the principle of form follows function. Her workstation ‘Your Move’ shows how a simple thought can be developed to form a true collaboration of simplicity and flexibility.
“We are thrilled to be working with Frezza on this project as ‘The Total Office’ is committed to supporting the designers of tomorrow. The merger of commercial design and youthful innovations will surely bring about something unique. The contest is geared to bring out the competitive spirit amongst the students at the Office Exhibition which will definitely give them a taste of the real world, after all, that is what they are there to learn.” Siddharth Peters – Managing Director of The Total Office.
